Non-Alcoholic Beverages
Maison VIVE Targets Miami On-Premise With Single-Use Siphon Format
Maison VIVE's siphon-format sparkling water enters Miami's on-premise channel through the Première Pour Society, offeri…
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Non-Alcoholic Beverages
TRIP Hits $200M Revenue as Celeb Equity Deal Fuels Non-Alc Push
TRIP projects $200 million in 2026 revenue as calming drinks outpace gut health and hydration as the fastest-growing fu…
Non-Alcoholic Beverages
Bucked Up Launches Six-SKU Halloween RTD and Pre-Workout Drop
Bucked Up's Limi-Dead Edition deploys a single crossover flavor — Franken Juice caramel apple — across all five pre-wor…
Non-Alcoholic Beverages
SOPREME Soursop Eyes Wholesale Network After Amazon Launch
SOPREME Soursop, a single-ingredient 100% pure soursop juice sourced from Vietnam's Mekong River Delta, is targeting gr…
Non-Alcoholic Beverages
Athletic Brewing Adds NFL QBs Maye & Prescott as Athlete-Owners
Athletic Brewing Company, which holds over 50% of the NA craft beer market, expands its athlete-owner roster with two m…
Non-Alcoholic Beverages
Optimum Nutrition Launches Protein-Fortified Non-Alc Brew via DTC
Optimum Nutrition's ChampionSips pairs an American pils-style non-alc brew with pea and rice protein, marking the sport…
Non-Alcoholic Beverages
Tractor Beverage's Haymaker Tonic Lands 50-Door Wegmans Deal
Tractor Beverage Company's Haymaker apple cider vinegar sparkling tonic enters 50 Wegmans Food Markets locations in the…
Non-Alcoholic Beverages
IBC Posts 31% Growth Since 2021, Launches Loyalty Program at 30-Year Mark
Innovative Beverage Concepts hits its 30th anniversary with sustained volume gains, a widening distributor network acro…
Non-Alcoholic Beverages
Saint James Iced Tea Enters Yerba Mate With 7,500-Door Retail Push
Saint James Yerba Mate rolls out through Kroger and Albertsons banners as the fast-growing RTD brand extends its 25,000…
Non-Alcoholic Beverages
BERO Launches Glass Bottle Format in DTC and On-Premise Push
BERO's glass bottle rollout for its Kingston Golden Pils positions the premium non-alcoholic brand to penetrate restaur…
Non-Alcoholic Beverages
Community Coffee Adds Glazed Honey Bun to Fall LTO Lineup
Community Coffee's Glazed Honey Bun hits retail and DTC channels through November 2026, pairing with Spiced Pumpkin Pec…
Non-Alcoholic Beverages
Bucked Up Drops Limited-Edition Hunt RTD Across Six SKUs
Bucked Up's Hunt: Orange Cream rolls out simultaneously across five powder formulas and a 16 fl oz zero-sugar RTD energ…